From Nottingham to New York Florence talks inspiration and where she goes to relax.
TELL US HOW IT ALL STARTED?
I launched my brand almost four years ago after studying a degree in fashion design at Nottingham Trent University and at FIT in New York. After graduating I worked and interned in the industry for a number of different luxury brands doing lots of different roles before I launched my label, this helped to give me a well rounded overview of how the industry works. I started off my first collection with four dresses and two fluffy scarves and it just developed from there! Each season I have grown the collections and expanded into outerwear and accessories at my own pace.
WHERE DO YOU GO TO GET INSPIRATION?
I get the inspiration for my print designs from nature and patterns found in the natural world – I like to mix really mundane things with really exotic things. I love organic shapes and painting too which often inspires my prints.
IF YOU COULD DRESS ONE CELEBRITY, WHO WOULD IT BE?
I have a re occurring dream that Kate Moss and I are out on a night out together and we swap outfits in the toilets – I would love to dress her.
WHERE DO YOU GO TO RELAX AND SWITCH OFF?
I go to Norfolk and stay with my Grandma when I want to relax and switch off, her house is a treasure trove of Victorian antiques and books about plants and butterflies – I just shut myself off and paint, go on long walks and swim in the sea. I love being on the beaches there (the best in England) Its so refreshing and it’s when I get most of my new ideas.
IF YOU COULD COLLABORATE WITH ANY LIFESTYLE BRAND WHO WOULD IT BE?
I would love to collaborate with Liberty to design some beautiful velvet furniture – in some of my prints (with matching wallpaper). I love interiors!
WHAT ADVICE DO YOU HAVE FOR OTHER ASPIRING DESIGNERS?
Don’t compare yourself to others.